Marketing Management

Earn a Marketing Management Associate Degree at Aims

Combine your creativity and people skills with a fulfilling career in marketing. Earn an associate degree in marketing management at Aims and become a professional with skills you can use in any industry.

Learn the ideas and goals behind a product or service and how to promote it to spark interest and drive business growth. Study the history and principles of marketing, advertising, sales and business and how they interconnect to help companies thrive. Discover how to develop marketing and advertising strategies and how consumer behavior impacts those strategies. 

Experience a learning environment that fosters critical thinking and collaboration, taught by people with real-world business experience. The marketing management associate degree program will prepare you for an entry-level marketing position in a variety of industries.

“We have full-time and part-time faculty members who've actually done this work in business. [T]hey not only teach you the theory behind it, but they can give you real-life examples and help you understand how you're actually going to be applying your learning.” --Ellen Swieter, chair of the Aims Business Department

Gain Marketing and Business Skills With a Marketing Management Degree 

From hilarious Super Bowl ads to snarky fast food Twitter accounts to cleverly written emails, marketing drives business promotion and growth. Digital and print marketing helps businesses, nonprofits and government organizations get the word out about their products and services.

While earning a marketing management associate degree, you’ll gain industry knowledge and build valuable skills, including:

• Understanding the history and practical applications of marketing
• How digital marketing strategies work to promote products and services
• The role of sales in the marketing process
• How to budget for social media or other marketing campaigns
• Using your creativity to develop compelling campaigns
• Understanding marketing in a global economy
• How to give a sales presentation
• Soft skills including time management, teamwork, critical thinking and creative problem-solving

The classes in this program are project-based. You’ll learn how to sell, market or advertise a product, determine a target audience and monitor an advertising budget.

In addition to the core business and marketing classes, customize the rest of your coursework with electives based on your specific areas of interest, including retailing, advertising and consumer behavior. Business-oriented general education requirements include classes in economics, financial mathematics and technical writing.

A student-centered approach to learning combines a variety of effective classroom methods, skills and experiential opportunities. The marketing management classes feature guest speakers who work in law, sales or accounting. These professionals bring the curriculum to life by sharing how theoretical topics apply in the real world. 

Leverage Your Associate Degree to Earn a Bachelor’s Degree

After earning a two-year degree, many students choose to pursue a bachelor’s degree in marketing management. Through an articulation transfer program, course credits from your Aims marketing management associate degree can seamlessly transfer to two four-year schools, Regis University and Franklin University.